We’re looking for a Content Marketing Specialist to help build and execute a content engine that drives awareness, pipeline, customer adoption, and revenue. The ideal candidate will support content development across the buyer journey—from thought leadership and SEO to AI-assisted content operations, customer storytelling, and sales enablement—working closely with the VP, Demand Generation and Senior Marketing Manager to bring the content strategy to life.

The Content Marketing Specialist will work closely with the Marketing team and Sales team to produce content that influences buying decisions and supports growth. Success in this role means consistently delivering high-quality content on schedule that helps the team earn attention, create demand, and support sales.

Reports to: VP, Demand Generation
Location: Fully Remote

PRIMARY RESPONSIBILITIES

• Support the B2B content calendar across digital, email, web, and social channels.
• Produce high-value assets including ebooks, blogs, case studies, social media posts, landing page copy, email campaigns, and sales enablement materials.
• Help craft messaging that differentiates the company in competitive markets.
• Assist with ongoing market research to identify industry trends, emerging topics, and ICP pain points that inform the content strategy.
• Monitor industry news, analyst reports, and market developments to identify timely content opportunities and maintain subject matter relevance.
• Support content gap identification using customer research, search insights, product launches, and sales feedback.
• Gather insights from customer interviews, internal SMEs, sales conversations, and customer feedback to inform content development.
• Partner with Sales, Product Marketing, and subject matter experts to translate complex ideas into clear stories.

REQUIRED SKILLS & ABILITIES

• Strong awareness of our IP
• Able to create and customize messaging that resonates with target audiences
• Able to work independently, collaborate cross-functionally, prioritize effectively, and think creatively
• Able to share valuable insights in a clear, meaningful, and presentable way
• Understanding of how personas and the Buyer’s Journey influence the sales approach
• Solutions-oriented and optimistic mindset. Think positive. Think people.
• Personable and inquisitive with excellent conversational and listening skills
• Adaptable, resilient, and continually seeking learning opportunities and self-growth

REQUIRED QUALIFICATIONS

• 5-7 years of professional B2B content marketing experience
• Strong writer and editor with solid project management capabilities
• Familiarity with CMS platforms (e.g., WordPress), marketing automation platform (Hubspot), and SEO best practices
• Proven writing portfolio demonstrating ability to translate IP into clear, compelling content for varied audiences inclusive of both long- and short-form examples.
• Bachelor’s degree in Marketing, Communications, or English (or equivalent practical experience)

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.