Podcasts

Tony Piloseno: From TikTok Fame to Viral Paints & Business Fortune

From a college student with a passion for paint to a social media sensation and a pioneering entrepreneur, Tony Piloseno’s journey is a story of creativity, innovation, and breaking boundaries. Tony, the founder of Tonester Paints, shares his unique story on this episode of Culture Leaders Podcast.

In this episode, Tony delves into the challenges he faced in transforming his viral fame into a sustainable business. He speaks candidly about the skepticism from traditional paint companies and how he overcame these challenges to build a brand that’s synonymous with innovation and personal touch.

Join us on Culture Leaders Podcast as Tony Piloseno shares insights into his entrepreneurial journey, his creative process, and his future aspirations for Tonester Paints. It’s an inspiring story of how a simple passion for paint can lead to a vibrant and successful business that challenges the norms and brings color to life in new ways.

Notable quotes

“I want to inspire others to add unique colors into their home. It’s pure emotion.” – Tony Piloseno

“Every day I’m on vacation because I get to do what I want to do every day.” – Tony Piloseno

“It’s like they’re buying it from a real person, not just a random can of paint from a hardware store.” – Tony Piloseno

“What really helps them understand the passion and the importance of building a brand is that they’re in the early phases of it.” – Tony Piloseno

Useful links

Reach Tony at:

Website: https://tonesterpaints.com/

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Transcript

Jessica Kriegel: Sometimes the most extraordinary journeys begin in the most ordinary places, like a neighborhood pet store.

Tony Piloseno: As I learned more about painting color, I had fallen in love with the painting industry really right off the bat.

Jessica Kriegel: For most of us. A paint store is a quick stop on the weekend to do list. But for Tony Pelosi, you know, it was the canvas of his destiny.

Tony Piloseno: I thought it would be a super cool idea to start showing the paint mixing process through ticktock, through social media content.

Jessica Kriegel: As Tony, a humble paint store employee, began gaining viral fame on TikTok, sharing his passion for colors, he went to his job one day to learn he was being fired.

Tony Piloseno: And that’s kind of how Tony’s paints got started.

Jessica Kriegel: It was more than just paint. It was art. It was a shared experience. And as the views skyrocketed, so did Tony’s aspirations.

Tony Piloseno: I want to inspire others to add unique colors into their home. It’s pure emotion. It really feels like the colors in everything that I’ve tried doing with this comes from a real person. That’s always the M.O. that I’ve had.

Jessica Kriegel: From the aisles of a paint store to the screens of millions. Tony tapped into something profound. Today we dive into that vibrant journey, exploring the heartbeat of a movement that started with just paint.

Jessica Kriegel: I’m Dr. Jessica Kriegel, and this is Culture Leaders, where we decode the magic behind the masters of movements to unleash the power of culture. This is the story of Tony Pelosi, now master of a movement leveraging Tick tock fame to humanize the paint industry.

Speaker 3: You’re listening to a culture partner’s production.

Jessica Kriegel: Tony, Tony, Tony, Tony! Stir. I’m going to ask you the first question that I ask everyone, which is what is your why? What is your personal purpose? Separate from your business? Separate from any hobby? Just what is your why?

Tony Piloseno: My why is having a story or I guess in the process of being in the story of what a lot of people I think go through of wanting to do their own thing every day. Like I say, I always say all the time, every day I’m on vacation because I get to do what I want to do every day.

Tony Piloseno: I’m not on a schedule. It’s super cool. My way is honestly just being an inspiration to others who are looking to branch off from like their typical corporate jobs because no one really wants to do that, especially my age. I see a lot of people like college graduates. That’s my way is like being an inspiration for others who want to do their own thing every day.

Jessica Kriegel: So you want to bring down corporate America by robbing them of all their talent, by getting them to go do their passion. Is that.

Speaker 4: It?

Tony Piloseno: I guess in a sense, I guess you could say that. I think what the cool thing about today’s modern digital age is you don’t have to do the corporate role anymore. It’s honestly crazy. I know. It’s like used to be standard. Like you used to go to school, you know, get an entry level job, wherever that might be.

Tony Piloseno: Like, I don’t know, good example, insurance companies, no one wants to work for those kind of people. Like, I think that everyone has creative and has talent and accessibility to doing their own thing and they are capable of doing that. So you don’t need the corporate jobs anymore. I guess you could say that we are taking the talent away.

Jessica Kriegel: Okay. So what’s interesting is I’ve listened to a lot of the interviews that you’ve done over time, right? Some from 2021, some from this year. And your message has evolved because your business has evolved. And I’ve heard you talk about humanizing paint, which I absolutely love, because human connection is what’s missing in this world. I think right now more than ever.

Jessica Kriegel: But I heard you more recently hedging your bets a little bit about that. You’re like, well, the reason my customers come to me is because it was done by me. I created the tint, I mixed it, I packaged it, I sent it, or someone that was trained by me. Right. So you are starting to become a little corporate as your business grows.

Jessica Kriegel: Have you struggled with that dichotomy of growth and humanizing?

Tony Piloseno: In a sense, I don’t think so. I think that my product is really the emphasis of like the entire company and the brand. The everyone that buys like a can of tones or paint knows that I specifically formulated and design these colors to, you know, evolve people’s homes and their spaces. Right? I think the big issue with the paint industry these days, or it’s been like this forever, like there’s really only three places you can go to buy paint.

Tony Piloseno: And that’s like Lowe’s, Home Depot, Sherwin-Williams, like hardware store, like not a super fun experience, like some Joe Schmo behind the counter making your paint. There’s no like human element to it, right? So I think when people do buy my paint and, you know, want to support our brand, it’s like they’re buying it from a real person, not like just a random, you know, can of paint from from a hardware store.

Jessica Kriegel: Isn’t show a real person at Home Depot?

Tony Piloseno: Well, Joe Schmo from Home Depot is a real person. But, you know, the colors that he’s making, he’s just typing a number into a computer that’s been made by some chemist, you know, somewhere else that no one’s ever heard of. He didn’t specifically design create the formulas for those paints to make it, like, more personable. You know what I mean?

Jessica Kriegel: Okay. So there it is. It’s that the people that you work with and the work that you’re doing has to have meaning for everyone. They have to be as passionate about this. This has to be their why in order for it to keep working. Is that right?

Tony Piloseno: Absolutely. So.

Speaker 4: Absolutely. How do you find me?

Jessica Kriegel: Because I know you’ve hired some people part time, at least. I don’t know, maybe full time. How many employees do you have and how do you ensure that they’re just as passionate about this as you are?

Tony Piloseno: I’ve only I only as of right now, have two employees on the operational line, like helping me with orders because like this past year, like the sales, everything took off. Like I last year was pretty good too. But like, I kind of, I guess just through word of mouth and like the content and the brand evolving like a lot more people are trusting and now they’re ordering more paint.

Tony Piloseno: So I had to hire help. So the cool thing about myself is that I’ve never had any sort of management experience, like I’m.

Speaker 4: In the deep end.

Tony Piloseno: Of like I remember in high school, like I worked at like McDonald’s and like a grocery store. And then when I got into the paint industry when I was 18, going through school, same thing because a part time or no management experience. And I think that actually helped in a sense that I didn’t have any sort of model or structure to go off of when training and kind of getting people onto the team.

Tony Piloseno: What really helps them understand the passion and the importance of like building a brand is that they’re in like the early phases of it. They see me working every day, hustling, really trying to help and engage with customers as best as I can. And I think from a leadership perspective, you know, I don’t really even have to say much.

Tony Piloseno: They kind of just take my follow my lead, right? That I’m really trying to make this a real humanized product, really trying to help people with their projects as best as I can. And I think that approach really just kind of, you know, resonates with them and they kind of take follow my lead while I’m trying to do that.

Jessica Kriegel: Okay. So it’s five years from now and Tony Storr paints or Tony Wright, you or the business you’re on the cover of The Wall Street Journal. Okay. We’re a we’re doing an imagination process, right? And it’s a great headline, whatever the headline is. What’s your ideal headline? What do you hope to have accomplished in the next five years, or what impact could you have made?

Jessica Kriegel: I mean, what’s your ideal scenario?

Tony Piloseno: So ideal scenario five years from now, you know what? I’ve come to learn and think that keeps the toaster paints brands like cool, unique, like underground in a sense, right? Is like keeping it very exclusive. So I guess I, you know, we already have a brick and mortar shop that I’m in right now here in Orlando. We just got in a few months ago.

Tony Piloseno: Super cool, exciting. And, you know, I just think that keeping the brand exclusive, like you can only purchase these paints exclusively through our online store or our physical brick and mortar store. I think that’s what keeps the brand fresh, cool, and not commercialized, like I mentioned to the like the other hardware stores where you can just go to your any of the 2500 Home Depot locations and get that get this pain.

Tony Piloseno: I think to keep that personal experience, you have to make the product exclusive to specific retailers to where you know, it adds that that flair when you’re putting it up on to the wall.

Jessica Kriegel: So you’re like the modern day mom and pop shop metaphorically, right? I mean, right. There’s no mom. I guess it’s just pop shop. But this is what it looks like today. You create a following on Instagram. I mean, I’m amazed that you you know, when you were still at Sherwin-Williams, you had 500,000 followers, right? I mean, that thing took.

Tony Piloseno: On TikTok.

Jessica Kriegel: Before you even told your story, which was, I know, led to even more incredible exponential growth. Right.

Tony Piloseno: Right.

Jessica Kriegel: What’s your favorite kind of post to create those emotional stories, The the artistic ones?

Tony Piloseno: Well, you know, the my favorite types of posts that I like to make these days, like back in the day when I was working at Sherwin-Williams and even in the early days of the tones there, like before, I really started expanding into like more, their different ideas with content was more of like the entertainment value that you get out of the content, like oddly satisfying, you know, kind of like kind of goofy in a sense is kind of entertaining right now.

Tony Piloseno: The content that I’ve evolved to is just trying to inspire others to add colors into their home. And I think especially with like how design trends and stuff have been for the past five, ten years, where everyone paints the room like, I don’t know, gray or beige, like super boring colors. I want to inspire others to add unique colors into their home.

Tony Piloseno: So that’s really my favorite type of content that I like to make, especially in like tik-tok Instagram and YouTube. Yeah, any way to inspire someone for designing their home?

Jessica Kriegel: Well, I’m not even painting anything right now, but I’m inspired by the photography on your website is gorgeous. I mean, I just want to live in all those places and the names of the paints. I heard you say once that the way you came up with that was just having a couple beers. I mean, name some of your favorite paint names that you’ve come up with.

Tony Piloseno: So the paint names are actually super, super important to the brand, right? So, you know, there’s thousands, tens, hundreds of thousands of different color names going between like all different color and paint companies. Right. And I remember I was talking to an SEO strategist, a little while ago, and he said that the only reason that my paint ranks on Google when you go and type it in is this specifically because of the unique.

Speaker 4: Names and.

Tony Piloseno: It gets into like a creative process thing where I’ve come to learn, especially create like being creative, like whatever comes off the top of the head, don’t ignore it, don’t, you know, think it’s not going to sell well because that name just go with it. If that’s what you’re feeling when you’re trying to name these specific colors that I make, that’s just what I do these days.

Speaker 4: So give me like my give me like.

Jessica Kriegel: Two or three. Yeah, I want to hear it because the listeners probably don’t know.

Tony Piloseno: So storms in Paris, which is by far been my most popular color by a mile, which I actually made back when I was in Ohio. And I was after I got fired from. Sure. I just randomly making colors that’s.

Jessica Kriegel: Like the blue gray one.

Tony Piloseno: It’s like a blue green, blue, green.

Jessica Kriegel: Blue. Yeah, yeah.

Tony Piloseno: Everyone loves. It’s been a staple color of the brand, which has been awesome. But storms in Paris, I remember I made the name when I was first building the website and I literally had to come up with names for all these colors that I made everybody sitting there. I don’t know, like going back to the few beers thing, just relaxing, chilling.

Tony Piloseno: I just thought storms in Paris, I’m like, That sounds like a cool name. I don’t know if I saw it from like a something on Pinterest or something relating to Paris, France. I don’t I it was very, very off the wind. So storms in Paris is very cool. And you think of another one, Lost Souls.

Jessica Kriegel: Yeah. Lost souls is good. Divine. Is this like divine inspiration? Are you spiritual? Do you get this from some higher power or is it just you being creative?

Tony Piloseno: I think it’s just me being creative. I mean, I really do think that it’s important to like creativity really comes from like the first thing that you can think of, right? Like what comes to your mind when you see specific colors or it opens. It’s like a third eye right there. It’s just like that sense of like, what do you think of when you’re looking at these specific colors?

Tony Piloseno: And people do that a lot with like music, other pieces of art. It’s just whatever your first instinct, your first thought, that’s what it should relate to the product. Well, that’s the approach that I’ve taken.

Jessica Kriegel: It’s like poetry. I mean, you are writing poetry in a way, and I heard this. There’s this amazing poet that I love, that I can’t remember his name. One of the things he said is sometimes it takes him decades to understand what his poetry was about because it’s some sort of magic that happens in the creative process. And one of the things that I believe strongly is that your brand is an external manifestation of your culture, of the way that you operate, the you know, the way you think and act.

Jessica Kriegel: And your culture is an internal manifestation of your brand. So I wonder how, as your team does grow, as you continue to do your work, how does that brand inform the way you work with people, the business decisions you make? I mean, you just opened a brick or mortar shop. How did your brand influence the way that those business decisions play out?

Tony Piloseno: I would I would just say like the biggest thing that like you had mentioned is like the brand is a extension of myself. My thoughts, my life is pure emotion. It really feels like the colors in everything that I’ve tried doing with this comes from a real person. That’s always the mode that I’ve had. Every step of the way is like, you know, tones are paints is a person.

Tony Piloseno: It’s everything is designed taking steps by. Toni Bellissimo, but really just really tying that emotion to it I think And there’s a lot of emotion in color too, which actually plays out really well because colors make people feel a certain way, especially when they’re in rooms, you know, what purpose is it serving? You know, Are you trying to relax or do you feel more energetic?

Tony Piloseno: But yeah, I would say that it really is just a big extension of myself. And, you know, I always want the story to align with whatever business decisions I’m making, right? So never going to corporate, never commercializing anything, keeping it like you’re buying paint from a friend, kind of idea.

Jessica Kriegel: You’re still also very respectful of corporate America, though. I mean, you talk about Sherwin-Williams as having, you know, sometimes bad business decisions get made by one or two people without big corporate knowing about it. And they meant well, I mean, you’re not anti-corporate. I was kind of making a joke at the beginning. Right. But you wanted you’re disrupting an industry in a way.

Tony Piloseno: Right? Yeah. You know, I’ve never had any hard feelings towards any sort of large corporation. Have you ever heard the saying that corporations are just made up? They’re just made up of people like real people with real thoughts, ideas. So it’s not like some large machine that I can physically see and try to take down. Like in a literal sense, it’s just a group of people.

Tony Piloseno: And like you said, the whole thing with Sherwin-Williams, any other paint companies that I’ve dealt with, you know, there’s no hard feelings. There never has been. If anything, I always try to look at it from a positive perspective, like how much I learned from these specific companies. Like if it wasn’t, if I would say if it wasn’t for them, I wouldn’t have words found a passion really be where I’m at today without them.

Tony Piloseno: So you can’t really fault them for anything out of their control. Yeah.

Jessica Kriegel: Okay. So let’s go back to the beginning. When I asked you what your why was and you talked about inspiring people to follow their passion to be entrepreneurial, how are you doing that beyond telling your story online and doing it by being a role model? I mean, do you get to mentor people that are young in college coming out, trying to do people reach out to you and ask you for advice?

Jessica Kriegel: I mean, you’re a young entrepreneur, which I think a lot of young people look up to other folks who show them that they can do it. What’s your experience on the ground, so to speak?

Tony Piloseno: So the two the two people really that I can say on the ground, like I try every day to inspire to do something like me are my two employees. They ask me questions all the time. Like what? What my thought process is like, how did I get to where Tell us to paint is out today because my goal really isn’t for especially for them being part time and operational.

Tony Piloseno: I don’t want them to work for me forever. I want them to. They themselves have business aspirations, goals, ideas and passions. And I really just hope that what they see every day that I’m doing and what I can teach them and show them, especially just through good business practice, right, having a good product, good service, and having a true message to try to benefit others through your company.

Tony Piloseno: I try teaching them that every day, like just through small, small little lessons or, you know, things that they see me doing. That’s really the two people on the ground that I’m showing, Hey, you can do this, too. You just want to take these specific steps.

Jessica Kriegel: So it starts with the team and they.

Tony Piloseno: Exactly. And they get to see it every day. So like I said, I don’t want them to be employees forever. They’re young, just like me, the same exact age. They’re both creators as well. They love doing social media content. I just try giving them my best input and the thing that I always say was I tell them, as you know, no one wants to work for another person.

Tony Piloseno: I don’t care what your job is. Everyone wants to do their own thing, have their own schedule, have their own vision. But I always tell them it’s really just about the hours and the work that you put in. I remember working at Sherwin Florida Paints and Sherwin and Ford Paints, and you have to have income, right? Especially today.

Tony Piloseno: I was working 8 hours a day at my paint job shift and then 8 hours after that, creating content, building the brand, sending out paint orders, whatever it might have been. It’s really the hours that you put in after work that really count towards your goals.

Jessica Kriegel: Yeah. So you remind me of me because I’m I’m the least entrepreneurial entrepreneur out there. I built my business over the course of eight years while I was working in corporate America, doing a corporate job, getting the paycheck, because I was terrified of taking that big leap of faith that a lot of these entrepreneurs are all in on.

Jessica Kriegel: Right? They’re just like going to eat ramen for three years and put every penny into the business. And they their passion is going to get them there. I was like, No, thank you. I need the health benefits. I need this guaranteed salary, and I’ll use whatever time that I have outside of work to build the business, even if it takes me twice as long.

Jessica Kriegel: I feel like that’s you, too. Because you went to Florida patients, right? I mean, they were kind of encouraging you to do this. You had this manufacturing contract with them that they were encouraging you to build Tone Center, which eventually didn’t totally work out because of a lack of. Was that a culture misalignment issue? What happened there?

Tony Piloseno: So at Florida Paints, it kind of was a culture, this alignment. When I got down here, they really did give me like all the resources, the, you know, I got to learn about their products as they are. They do manufacture all my base, paint their highest grade interior wall base for me to actually make the paint colors and formulate different colors.

Tony Piloseno: I got down there and it kind of was a culture, a culture thing, right? Like they are very focused on commercials going back to commercialize their very first focus on commercial products. You know, I remember working there and I was just making five gallon buckets of gray and beige, which I did not like. I didn’t get to work on any projects, like with homeowners in the retail setting, which I was always good at.

Tony Piloseno: At Sherwin-Williams, their family owned business, a Christian oriented company, and it would get into things like where they weren’t happy if I was using certain music in my videos. but yeah, it was. It was kind of just like it was. It was kind of limiting. My creative process is the best way to describe it. But going back, I did learn about a lot about their product.

Tony Piloseno: I did get situated here in Florida and then, you know, once things started really taking off for Tulsa, they still helped me, you know, with that manufacturing contract and still allowed me to grow my business and service me the way that I needed to to build toxic or paints.

Jessica Kriegel: Yeah. You talked about connecting with the owner of Florida paint at a at an emotional level. I mean, you were getting approached by Bear and all these huge companies and you went with this little Florida based company. It was because of that personal, emotional connection is that it was the person that attracted you to that partnership?

Tony Piloseno: I think during that process, going back to it, like, I just had a very natural static but very displeasing experience with a big the biggest paint manufacturer in the world. So it wouldn’t have made sense for me to go back and try it again with, you know, similar companies like that. Florida Paints. There’s a very short list. The top if I needed to talk to, whether it be the president or the owners, like at any given point, I could always talk to them, give them my ideas.

Tony Piloseno: And it was just it was more of a easier way to explore different ideas going back to like the personal level with the owner, that was a big part of it too. There was no owners of any of those big companies who reached out. To me.

Jessica Kriegel: It was the marketing departments, right?

Tony Piloseno: It was the marketing department.

Jessica Kriegel: Yeah. So I’m we use a model called the Results Pyramid about shaping culture. And it is all based on experience is that lead to beliefs that drive our actions and ultimately get us results. You had an experience with Sherwin-Williams that led to a belief that corporate America is dysfunction enough and cannot be trusted. That led you to take an action which was to opt out, even though they were probably throwing money at you at the time.

Jessica Kriegel: Right. And then you got this new result, which is a pretty risky approach to be entrepreneurial in this way. But, you know, here you are today. Okay, So now let’s get into the nitty gritty of it. This is a hard question.

Speaker 4: Sure.

Jessica Kriegel: What is the hardest part about your job today? I mean, what’s the thing that isn’t advertising worthy, the part that you hate.

Tony Piloseno: The part that is the most difficult every day is I’m still in the growing stage of the business where I have to be hands on deck every day, seven days a week. It’s been like that since I started two, three years ago when I started the business. I still want to make sure with a newer brand you want to make sure I should say with a newer brand, there’s a lot of people who are giving you a try for the first time, right?

Tony Piloseno: Which is very, very important. Whether that be responding to customer emails, customer inbox questions, dealing with logistical issues, it’s is a lot. My daily tasks list is very, very long. But every day, you know, I have to keep reminding myself that it’s a newer brand. I’m the only one, especially since we haven’t taken out any loans that any you we’re still bootstrapping it that I have to be the one that is defining the brand for these new customers.

Tony Piloseno: And it just kind of gets overwhelming at some points. But like I said at the beginning of the interview, every day I’m on vacation, so I don’t mind it all that much. When I look back on each day and know that I took my business a step further.

Jessica Kriegel: Yeah, when it’s purpose inspired work, it doesn’t feel like work anymore. No one wants to do work that feels like work. They want to do work that feels like play. That’s the whole thing.

Tony Piloseno: Exactly. And it’s not it doesn’t even really feel like work. It feels like building a business. Like it’s I know that they they they’re definitely two different things, is what I’ve come to learn.

Speaker 4: Yeah.

Tony Piloseno: There’s no, like, set tasks that I have to do every day. There’s a thousand different tasks I have to do every day, but I know on a scale that it’s literally taking my my business for each day.

Jessica Kriegel: What’s the most gratifying moment you’ve had in your growth journey?

Tony Piloseno: The most gratifying moments that I have are when I get customer pictures of me that I’m using to my pay in their spaces, that it’s really a cool, cool feeling to see that. It’s almost like going back to it’s like an extension of myself in someone’s home, in someone’s space. And I always compare it to like buying a piece of art from an artist, right?

Tony Piloseno: It’s has that same sort of feeling. I think that I created something and it’s now people trusted it and now it’s a part of their home and part of their design, their living situation. And the cool thing about the thing about paint is it’s you look at it every day when you wake up or when you’re in your home.

Tony Piloseno: So it’s just me, a providence of the story, the brand in someone’s style. I think that’s the coolest part about what I get to do.

Jessica Kriegel: So what color paint is on your walls at home?

Tony Piloseno: I have storms in Paris. I’m actually a writer, just like most people my age. But my landlord did let me pay. I painted storms in Paris in my living room and I have olive black in my bathroom.

Jessica Kriegel: Man. I used to have a bedroom that was a deep, deep brown like is dark brown as you can get. So at night it almost feels like it’s black. And it was just the most cozy room ever. You know, you go in there, you just feel like you’re in a little hole. It put me right to sleep.

Tony Piloseno: I know that’s that’s the cool part about painting is what I’ve come to learn over, like the through my career. It’s just like that emotional and like, there’s that impact that a paint color has in your home. It’s it’s really, really cool. As well. I don’t really like making, like, light grays and beiges like, I want like that.

Tony Piloseno: I want you to see and feel that color that tells or paints made when it wherever you put it in a home, it’s the coolest part.

Jessica Kriegel: Okay. So if you could influence 500 million people right now with a thought or a mantra, or if you could get people to do something differently to make the world a better place and it can have nothing to do with paint if you want it to, or it could be all about paint. It’s really up to you. How would you change the world.

Tony Piloseno: With 500 million people watching? That is a tough question. I would just say my biggest thing is like never. You’re only really get one life and you know, very few opportunities to do what you really want to do, like everyone really has, whether they say it or not, they really have something that they want to do and they want to make it a lifestyle too, which is the big thing.

Tony Piloseno: I would say. Never think you’re in a situation where you’re not able to do it like you have other things going on. I think if you really want to do something that if you putting the time, effort in consistency, it can become a reality. It’s almost goes back into like manifestation. Like if you can envision a goal or a lifestyle that you want to have, it is absolutely possible to achieve.

Tony Piloseno: Absolutely.

Jessica Kriegel: That’s beautiful. So it’s something I talked to CEOs of big corporations all the time and the narrative right now out there is that no one wants to work anymore. And not only do they not want to work anymore, but they’re entitled. I mean, I literally wrote a book about how millennials are stereotyped in the stereotype as millennials. You’re not even a millennial.

Jessica Kriegel: You’re a gen zers, right? I mean, you don’t want to work, you’re lazy. You think that it should be handed to you on a silver platter and no one wants to work anymore. I tell the story of my next door neighbors. They just bought a house for $350,000 and they had a wedding, which was fabulous. I saw the pictures.

Jessica Kriegel: Her job is making lingerie and selling it on Etsy, and his job is buying and refurbishing chess sets on eBay. And somehow.

Speaker 4: No way that.

Jessica Kriegel: Income is enough to allow them to buy this house. You know, I mean, that’s what young people today have available to them, that because the Internet didn’t exist back in the day, our older generations perhaps didn’t. Right. I mean, you are a modern day example of as this opportunity has arisen, you’ve shaped a new industry, a new you’re disrupting the industry and shaping a new way of life and inspiring people to do that.

Jessica Kriegel: Have you heard of any young people who have followed in your footsteps because they were inspired by you?

Tony Piloseno: There actually was in Cleveland. I one of my friends had told me she was wearing one of my T-shirts at the mall in Cleveland, Ohio, and they said he went up to my friends and told them that he started selling plants online from the Thomas Paine story that, you know, whatever you want to do, you’re able to do it especially with like the digital age.

Tony Piloseno: You create a digital presence. And that’s that’s what I’ve heard. And actually my cousin, too, he does the eBay thing now to cool it, just cool with the online marketplace. Like you said, your neighbors, there’s almost no ceiling to how much money you can make. You work a 9 to 5 job at whatever company there’s there’s a cap.

Tony Piloseno: You can’t make more than they’re going to allow you to make with selling things online, especially e-commerce has boomed over the past five, ten years. There’s literally no ceiling you can make tomorrow. I could get $1,000,000 in sales and that’s just how it just happened. There’s no ceiling to it.

Jessica Kriegel: Well, hopefully you will. After people listen to this podcast, I will only buy it from you from now on because you inspire me.

Tony Piloseno: You have to.

Jessica Kriegel: Yeah, I almost have to go. Okay, Here’s another question I want to ask you and we’ll kind of wrap with this. You’ve done a lot of interviews. You’ve gotten a lot of questions online. What is one question that no one has ever asked you that you wish they would so you could answer it?

Tony Piloseno: I guess it goes back into like the work everyone kind of sees on social media. Like all like it’s almost like no one gets to see the boss behind the scenes of what I do every day. Like literally every day I’m here at the paint store at 6 a.m.. I have been for the past three years where wherever I’ve been working, I get there at 6 a.m. and I usually stay to like seven or eight.

Tony Piloseno: No one really asked me the amount of hours and time that I’ve actually put into building targets or paints everyone kind of season on social media is like a showcase, right? I’m like, No one’s asked me about like how many hours I had to put into building or paints. No one’s asked me, you know, about the mileage, physical problems, like working with different suppliers.

Tony Piloseno: I’ve had issues with multiple suppliers on for samples, like all, all, like the weird logistical stuff that goes in the business. No one ever really asked me about that. But that’s a huge part of operating and running an online business is, you know, making sure everything’s on time that I’m able to get my customers the product that they ordered.

Tony Piloseno: Just a lot of logistical stuff no one really gets. Ask me about.

Jessica Kriegel: Well, that’s the boring stuff, right?

Tony Piloseno: I know. That’s that’s stuff I do. That’s the stuff I do 90% of the time.

Jessica Kriegel: Yeah. No one wants to hear about that. They want to know more about the tick tock.

Speaker 4: Exactly.

Jessica Kriegel: Okay, so what should we be looking forward to in your upcoming collaborations? Do you have more sponsorships coming? I mean, what’s next for tone paint?

Tony Piloseno: So on the sponsorship end, I have made I don’t want to say this, but I’m very limited on the sponsorships that I do these days. So the cool part about Thompson paints as a content page, right, is it’s almost a mix between an influencer and a business. A brand page. So whenever I get to post, I, you know, I don’t have to look for brand deals or sponsorships to get revenue when I post and showcase my own products, I get that, get that, get the sales and you know, the feedback for my own brand instead of someone else’s.

Tony Piloseno: So really what I look for these days is like high end collaborations. I really want to work with high end designers and very, you know, unique spaces, something that’s like out of the box, right? So working with high end designers, working with higher end brands, the cool part about color is especially paint colors, is that it relates to every single other brand in every single company.

Tony Piloseno: So it’s easy to work with when, let’s say, I wanted to work with, I don’t know, Kit, for example, I could design and formulate specific colors and work with them easy, easier than any other influencer or brand could. So that’s my whole thing, is working with higher end brands and designers and collaborating on future projects, products and designs.

Jessica Kriegel: Okay, so if you could go back and tell younger you five years ago, you the you that was before you got the call from the paint police at Sherwin-Williams, right.

Tony Piloseno: Did you hear that in a previous interview?

Jessica Kriegel: Yeah, Yeah. The paint listeners paint Police is his term for loss prevention specialist. When he started his tech talks at Sherwin-Williams, Sherwin-Williams came after him by accusing him of stealing the paint, which he was not. But before that happened, if you could go back and give yourself one piece of advice, Ghost of Future Tony shows up and says, Hey, Tony, do this.

Jessica Kriegel: What would that piece of advice be?

Tony Piloseno: I think in you know, it’s really not that long ago, which is crazy. It’s like, you know.

Jessica Kriegel: You’re 25 years old. My goodness.

Tony Piloseno: So like, if I could go back and tell my a 21 year old self who was just starting this out, I would say, wow, I’ll be able to trust yourself in your own creative vision and your own processes. I think as younger people who want to start their own businesses, a lot of anxiety and questions come into play because they don’t really know if they’re able to do this or they don’t really know if it’s going to work.

Tony Piloseno: But what I’ve come to learn is that if you really just trust your own vision and trust your own creativity, it’s unique in itself. Already. There’s no written plan for every single written plan for everyone to start a business, right? There’s no outline, there’s no playbook. It’s going to be different for everyone. So I would say just trust every step of the way.

Tony Piloseno: Trust your creative process, and that will get you further ahead than you would ever really even know.

Jessica Kriegel: That’s beautiful. Well, thank you so much, Tony, for chatting with me. I think it’s so cool that your purpose is inspiring young people to go follow their passion and do something that they love. There’s probably a lot of people out there talking about that, but very few of them are actually doing it and being the role model of it.

Jessica Kriegel: So to see you doing that in action at such a young age, that’s the most gratifying thing about my job too. I was a MacInnes speaker most of the time, right? And last week I was in Las Vegas doing a keynote and someone sent me an email afterwards that said, After watching your keynote, I just realized that’s what I want to do.

Jessica Kriegel: And that was way more motivating to me than all of the, you know, emails I got saying, that content was really wonderful. Thank you for sharing. Can I get a copy of your slide deck? You know.

Tony Piloseno: That really is like, that is beautiful. Like, I really think coming down to like a real human level and inspiring others, I mean, that’s what drives everyone to do or people like that’s what we want to do every day. I mean, that’s really the coolest part about it. That’s really cool.

Jessica Kriegel: Yeah, The human level of mastering.

Speaker 4: Human trait, humanizing.

Jessica Kriegel: Pain. So now, since we have you here and your expertise is valuable to those that listening, we want to take some caller questions, if that’s okay with you. We have three callers that want to chat with you. They want to pick your brain couple entrepreneurs and then also one of your fans that reached out. So are you ready?

Tony Piloseno: I am absolutely ready.

Jessica Kriegel: Okay, let’s do this.

Speaker 4: Hi, my name is Summer Wilson. I am calling in from the Tampa Bay area. Specifically, Saint Pete is where I live, but I am an interior designer in the area. Interior stylist. I do a lot of work from short term rentals to restaurants, you name it, I’m down to do it. But yeah, I actually found Tony’s pate on Instagram, so I’m super excited to ask the question today.

Jessica Kriegel: Okay, wonderful. What’s the question?

Speaker 4: So my question is for Tony. Obviously, I’m a big fan of your paint. I also left my corporate job to start and follow my own passion in interior design and interior styling. And I myself have a creative process when I’m putting together a space for whatever type of space I’m putting together. So I have different creative processes for those different avenues.

Speaker 4: So my question is, how do you come up with your paint colors? What is your creative process in that? Do you seek inspiration in nature? Where are you seeking your inspiration from to come up with such rich, beautiful colors?

Jessica Kriegel: Awesome.

Tony Piloseno: Tony So my creative process for coming up with new colors, I’ve only, believe it or not, over the past three years of starting Tell us their paints. I’ve only made 38 colors and that does not sound like a lot, but I do that on purpose because I do look for outside real true inspiration. Like I mentioned before, that comes like super natural.

Tony Piloseno: So really where I start out is honestly, a lot of it came from a lot of my colors came from other. So using social media and seeing other interior design projects, the cool part about, you know, getting all technical and understanding color theory and color formulation over my, you know, seven years in the paint business is that if I see a color through a project, I’m able to replicate it through my own formula, through my own paint.

Tony Piloseno: So if I on an emotional level, if I walk into a space or if I see it on Pinterest, Instagram, whatever, I see it digitally, I’m able to recreate that color into my own variation with my own style and then be able to offer it as a color on the paint website.

Jessica Kriegel: You know, it’s what’s interesting is one of my father’s best friends was a nose. They called him the nose. He was one of six people in the world who their job is to come up with different perfumes. And he has the sheer incredibly specialized skill of smelling the notes and different. And I remember hearing you talk about the way you come up with these colors.

Jessica Kriegel: I mean, you were doing it with literal blueberries to make the blue. And I mean, is that did that evolve? Do you then go into, you know, the 4.59 with mixed with a little bit of seven, seven, seven, or do you still when you I know you haven’t created one more recently but do you get to use those organic materials still?

Tony Piloseno: Yeah, absolutely. Like with the blueberries and stuff. Yeah. No, not really. That was more like back in my, you know, early days of creating content, going back to like the entertainment value kind of thing. Like obviously the blueberry paint, you know, using like organic materials, like blueberries and other things, natural materials to make different colors. You know, I just thought that would be a super cool way to demonstrate, like blueberries standing paint, right?

Jessica Kriegel: Yeah, Yeah, that was artistic. That was the poetry of it. It wasn’t really the logistics of it.

Tony Piloseno: Exactly. Like and believe or not, like before, a couple hundred years ago, when paint wasn’t commercialized and, you know, people did use organic pigments and materials to make paint like I remember is like a lot of people use a lot of roots berries, like any sort of organic pigments to actually make paint colors, whether it was for art artist paint or actually painting a home.

Jessica Kriegel: That’s very cool. Okay, so we have another caller. This is an entrepreneur whose name is Brian. And let’s go to him.

Speaker 4: Hey, this is Brian Akar, host of Y Left a podcast that chronicles real stories from real people about why they left their jobs during the pandemic and shares insights from the lessons they learned.

Jessica Kriegel: Wonderful. What I like how, Brian, a car is in a car. Okay, Brian, what is your question?

Speaker 4: So my question is for Tony. You know, Tony, when I hear about your story, it really embodies the power of igniting a movement and transforming your own personal situation. And when you think about it, you know, you go from being fired at Sherwin-Williams to creating a thriving paint brand through Tick Tock is really a testament to the cultural shifts that are happening in our digital age.

Speaker 4: So given, you know, my show’s focus on the future of work and culture and all those things, here’s what I’d like to know. How do you see the evolving culture influenced by platforms like Tock impacting the workplace of the future? And also, what advice can you offer for individuals and even businesses looking to harness the dynamics of this new cultural landscape for success?

Speaker 4: Thank you.

Jessica Kriegel: I love that question. What do you think?

Tony Piloseno: Yeah, so I think the biggest part in the biggest impacts that social media platforms like Tik Tok, Instagram, YouTube, they have on businesses, these days is that it’s almost like a new microscope into different companies, right? So it allows people to and it allows a company to have a human element for their potential customers or customers that they already have to see their processes, their ideas, what’s happening on a day to day basis.

Tony Piloseno: And I think if a company can actually use that correctly, not with like the standard advertisement, like, here’s my product, this is why you should buy it and here’s the price, right? I think if you go into the actual processes, the people that are involved with the company and and it’s the business itself, I think if you can properly highlight that through tick tock and social media content, I think you’re golden.

Tony Piloseno: I think that’s the best, the coolest thing about it for that companies has the advantage to use.

Jessica Kriegel: Well, that’s a great point. I love the word that you used a microscope because it also goes both ways, right? When your culture is bad and your employees go online and let everybody know. I mean, there is that trend called Quit Talking a while back where people were live quitting their jobs on Quit Talk TikTok. That exposes unhealthy corporate culture in a way that it used to be very hush hush.

Jessica Kriegel: We don’t talk about Bruno, Right? But now everyone’s talking about Bruno online. And so you can’t hide a bad culture from the world. I mean, especially with things like Glassdoor and LinkedIn and all of that as well. So what you’re talking about personal branding is a tool to amplify the that you have internally. I mean, we do that our culture partners, right?

Jessica Kriegel: My personal brand is now intertwined inextricably from culture partners and that I mean, that was a strategic decision. It was not something that happened organically. Our CEO, Joe Terry, bought my business that I had built for years while I was in corporate America right? And so I went from corporate America right back into corporate America by selling my side hustle, essentially.

Jessica Kriegel: And now what I do on Tik Tok and on Instagram, it represents culture partners, and I think people connect with that more than this nameless, faceless brand that’s got a blue logo and basically is represented by the idea of an entity rather than a person with a face and a name. I think people buy your pants because they like you.

Tony Piloseno: That’s exactly what it is. Yeah, they people especially when it comes to purchasing decisions from consumers these days, they want to have some sort of actual connection to the business or the person that they’re buying the product from. They don’t want to just like going back to like what I said earlier, pay is super commercialized. You only go to hardware stores to really get it and it makes people feel better when they’re spending their money with this company that they can have an actual connection and they feel like that they’re a part of it.

Jessica Kriegel: Yeah, I mean, I get that. Yeah, I feel that when I buy things. And also you’re going to probably attract talent easier because of that. I mean, you’re going to attract talent on your TikTok, you’re going to say hiring and someone’s going to pay you back a dime and say, Sounds good. I’m interested.

Tony Piloseno: Absolutely. Yeah, absolutely.

Jessica Kriegel: Okay. We have one more question. So let’s go to Jason there.

Speaker 4: My name is Jason Isaacs. I’m calling in from Los Angeles, California, and I’m a founder of an eco friendly streetwear brand.

Tony Piloseno: Called Blair Recreation. So my question is around communicating.

Speaker 4: Your why to your audience. I think it’s founders and entrepreneurs. You know, you know why you started your business and a lot of the times, the very personal development to kick.

Tony Piloseno: Off your business.

Speaker 4: But I found in marketing, sometimes it’s very hard to distill all the things that contributed to you starting your business down to something that someone else can understand. So I’m just wondering if you have any effective tips or methods for how do you communicate your Y to your customers or consumers?

Tony Piloseno: That’s a good question.

Jessica Kriegel: It was maybe can you expand a little bit more on the question maybe about the challenge or just give us more context?

Tony Piloseno: Jason Yeah, I think on social.

Speaker 4: Media or.

Tony Piloseno: As you’re.

Speaker 4: Developing a website, you know, you have to you’re forced for essentially creating customer touchpoints and trying to distill down the essence of your brand or your company down into like very understandable and relatable touchpoints that people can interact with and quickly understand what you’re all about. And I think, you know.

Tony Piloseno: Starting your business.

Speaker 4: And having a history of many different things that contributed to you getting to that point, it’s hard to distill all of those moments and sometimes years and decades down into a couple of bullet points. So I’m just wondering if, you know, any effective ways that you’ve gone about distilling down the mission of your business or the mission of your company and to the point that consumers can easily understand.

Jessica Kriegel: Yeah, Tony, does toaster paints have a mission statement?

Tony Piloseno: It does not.

Jessica Kriegel: You want to create one right now.

Tony Piloseno: We can we that’s actually is probably a good time to do it.

Jessica Kriegel: Because it sounds like your Y has evolved, frankly. I mean, you kind of fell into it. Now it’s about inspiring young people. I mean, that it’s it’s adapting, right?

Tony Piloseno: Right. Yeah, it is. You know, the model of everything has changed. I feel like it changes every single day. Right. But I think the biggest emphasis that we talked about earlier that I want to have for people, especially through content, through brand messaging, is that you’re able to transform your space, whether from a product, from a real human being.

Tony Piloseno: I have on branded throughout my social media constant handcrafted paint designed by Tony’s pillows. You know, specifically it’s not paint designed by computer somewhere in Ohio or wherever other paint companies. Does it make their paint colors and formulate it can be coming from a real person trying to inform, inspire and with a little bit of entertainment with like, you know, style of content that I make, that’s really the brand messaging and maybe a real human that’s giving you ideas and is inspiring you.

Jessica Kriegel: In order to transform your space into something that is evoking some emotion. Right? It could be even not an emotion. It could be some kind of poetry. It could be storms in Paris. I mean, I know what feeling I get from storms in Paris. Right?

Tony Piloseno: Exactly.

Jessica Kriegel: I mean, I was born in Paris, so maybe I have a little bit more emotionally caught up. And yeah, I was. But okay.

Tony Piloseno: Actually, I’ve never been. my goodness, dude.

Jessica Kriegel: I mean, we’ve got to crowdsource you funds to get you to Paris if your whole business is built around. Mainly storms in Paris.

Tony Piloseno: I know, but I am going in January. That was actually just confirmed today. I’m going to be keynote speaking at a design conference in Paris.

Jessica Kriegel: My goodness. Well, hey, if you need some keynote speaking advice, I’ve been doing this for ten years. I would be more than happy to help you with that offline. But let’s do free consulting right now. Let’s come up with a purpose statement. Okay, Let me.

Tony Piloseno: Mission statements. We should be very short.

Jessica Kriegel: Right? So six words or less, and the free words are our purpose is to. So don’t count those in your word count, but you’re going to finish that sentence and you’re going to want to start with the action verb. So it could be humanized, it could be transform, it could be, you know, one of these buzzwords that you’ve used recently that’s at the heart of why you do it.

Jessica Kriegel: And then some best practices to include is this is something that those two people that work for you, you want them to wake in the morning and feel inspired by this, that they can see the impact they’re making on the world. It’s got to have nothing to do with money, nothing to do with growth, nothing to do with competition.

Jessica Kriegel: It’s just the how your unique impact is different than all the other unique impacts that all these other businesses are doing. So what’s that action word that feels the most profound? And at the center or core of what you do?

Tony Piloseno: I think as like you said, that’s the main word that I would love to use as human.

Jessica Kriegel: Yeah, I’ve heard you say that so much.

Tony Piloseno: I think that is the big emphasis that I have on the brand itself is humanizing a very commercialized product. Yeah. So humanize. And then you said now.

Jessica Kriegel: So now you’re humanizing and then you, you know, humanize. Pain is kind of I don’t know it’s that inspire your people. Does it inspire you? Is it about the pain or is it about the experience that the people are having that are your consumers with regards to transforming their space? Or is it Exactly. That’s what it feels like to me, right?

Jessica Kriegel: I mean, I’m like guiding you right now into a corner, but it feels like I’m on the right track now.

Tony Piloseno: That is what I do. I mean, you’re you’re you’re humanizing, humanizing a space, right? Like, I love the like, how I always say it’s like buying a piece of art from an artist, right? Yeah. Real person made this and you add it and you get to experience that every single day through your space, through your home, wherever you might be, that you’re adding that specific color.

Tony Piloseno: Right? So I think that’s definitely on the right track.

Jessica Kriegel: So it could be humanizing the transformation of your space.

Tony Piloseno: Right? That is wonderful.

Jessica Kriegel: You’re just going to take the first suggestion, Tony. Come on.

Speaker 4: That’s exactly what it is. Okay.

Jessica Kriegel: I think I mean, I did suggest it because I thought it was perfect. Okay, so here’s my advice to you. Go talk to your two people and say, right, I’m writing this mission statement. I think it should be to humanize the transformation of your space. Ask them if it inspires them, ask them if they would tweak it, do a little mini workshop.

Jessica Kriegel: You’ve got this golden because it’s only three people. You guys could bang this out in 15 minutes, you know. And then let me ask you this follow up question. So if that’s your purpose statement, right, to humanize the transformation of your space, I think the word your is really important because it’s about absolutely your relationship with the consumer.

Jessica Kriegel: That’s following you on on TikTok or Instagram or whatever. Go 20 years out. What could the business evolve into to where that purpose statement is still true? Right? You’re doing so much more than just selling paint 20 years from now in this hypothetical situation, but you’re still humanized the transformation of your space. I mean, does that still inspire you of all the other things you could be doing?

Jessica Kriegel: Does that feel at the heart of what you are passionate about?

Tony Piloseno: Absolutely. I think that that it absolutely does. The way the model that I like to even like, kind of replicate and I kind of want to replicate down the road is where like, let’s say, for example, a fashion designer, right? A name brand, fashion designer, high end, you know, that their team and they’re there, they’re you know, they’re people design these specific products and that’s why you really like it, right?

Speaker 4: Yeah.

Tony Piloseno: That because it’s not you know, something you can buy anywhere.

Speaker 4: Right?

Tony Piloseno: And it’s designed by experts and people who really care about the product and in the brand and want to make the best design possible. That’s that’s exactly how that specific statement could lead down the road 20 years from now.

Jessica Kriegel: Totally. And I mean, if you partner with interior designers, if you partner with artists, all these collaborations, they would still be humanizing the transformation of your space.

Tony Piloseno: Absolutely.

Jessica Kriegel: Beyond just the walls, the wall color, essentially. Right, right, right. Okay. So let’s do one more step on our whole culture equation just for fun. So the next step, once you understand your why your purpose is your why you want to create the five year vision of your results, that you can achieve its vision technically that you can create.

Jessica Kriegel: But it’s also a vision that has a metric associated with it so that five years from now you can see if you actually did it rather than this aspirational vision. That’s just a bunch of buzzwords and people are like, Wait, is that the vision or the mission? Right? So right, the way we do it at Culture Partners is we want to impact 5 million lives in 2025.

Jessica Kriegel: We started a few years ago, right? So it’s only a couple of years away. But if we have impacted our purpose is to unleash the power of culture. And our vision are to we call it is to impact 5 million lives in 2025. If you can figure out the math, I’m not going to make you do it right here on how many homes you would need to be in, how many cans of paint you’d have to sell order to impact how many spaces, right, or how many collaborations.

Jessica Kriegel: You could create a vision statement that you’re going to impact blank spaces in transforming those spaces by a certain year. Now you’ve got something you can share with your operations team and say, This is what we’re working for. This is where we’re headed.

Tony Piloseno: That is absolutely. And you know, I haven’t really thought of that before, especially this early on. Like, I you know, I think right now we’re probably in about 10,000 homes in the United States. But if there’s a number five years from now, I think if five years from now, if we were in 500,000 homes, there’ll be a great now.

Jessica Kriegel: There you.

Tony Piloseno: Go.

Jessica Kriegel: Five half a million homes in 20. 28.

Tony Piloseno: Yeah.

Jessica Kriegel: Yeah. Half a million spaces. Because you want to tie the purpose to the vision. Right. So your, your purpose is to humanize the transformation of your space and your vision would be to transform 500,000 spaces by 2028.

Tony Piloseno: Yes.

Jessica Kriegel: Boom. Now we’re cooking with gas. Tony.

Tony Piloseno: You’re going to see this. There’s going to be a new mission statement page on my website probably this weekend. And, you know, I’ll credit that to you. Okay.

Jessica Kriegel: Well, I’m so excited. I just want to see you succeed. I’m going to transform. I think I need to paint my hit. But my house now, just because of this conversation. I mean, I just moved in in January and painted it. But it’s time for a transformation of my space.

Tony Piloseno: And like, like I said before, I tell you almost really don’t have a choice. Yeah. Especially after. After this conversation.

Speaker 4: Yeah.

Tony Piloseno: And, you know, every time you go, every time you or someone else hears this podcast, it’s going to make them think twice about where they’re getting their paint from.

Jessica Kriegel: That’s right. Buy your paints with tone store paints. I mean, I feel like I’m doing a commercial, but, you know, if you want your space to be transformed by a human, that is so lovely that we just got to spend this last 45 minutes with and do it. Do the right thing. Sherwin-Williams doesn’t care about you. Just kidding.

Jessica Kriegel: No, we love Sherman. Sherwin-Williams. You never bad talk them. I appreciate that about you.

Tony Piloseno: I know I never in my parents were the ones that always told me to not They guided me and told me that’s not the right way to to go about that situation.

Jessica Kriegel: You know, that that is really honorable because you could go dirty with that really easy. And I bet some people online would love that. They would just eat that up. Right, Because it’s drama. And you didn’t take the drama approach, which so lovely. That’s part of your cultural beliefs.

Tony Piloseno: Exactly. I that’s that’s not why I that does not go back to my why why I get up every day and do what I like to do.

Jessica Kriegel: No, that’s your way, right? Your purpose is your why. Your strategy is the how and your culture is the way to get results. Well, we have loved loved learning about your culture and we’ve loved developing your purpose. Thank you so much for spending this time with us and answering the questions. You’re just such an inspiration. Like I said before we started recording, I’m such a fangirl because it’s very cool to see someone making an impact in the world following their passion and taking a risk.

Jessica Kriegel: So thank you.

Tony Piloseno: No, thank you for having me on. This is a great, great discussion. I’ve loved the fact that we got to actually talk to people who had real questions. We went over a lot of stuff that we don’t normally get to I don’t normally get to cover on interviews. I had a really great time. Thank you again.

Jessica Kriegel: That’s awesome. And we’re going to put this in the show notes. But is there anywhere where people can where should can they go to follow you or learn new things about you so you can get more familiar with the audience that we have?

Tony Piloseno: All my social media handles are at Tulsa, Their Pains and my company website is tons of TRANSCOM.

Jessica Kriegel: Thank you for tuning in to Culture leaders. I’m Dr. Jessica Kriegel, hoping you found inspiration in today’s story. If you enjoyed the episode, please leave review and share your thoughts and thanks for listening.

Speaker 3: Please be sure to connect with Jessica and the show at Jessica Google.com. There you’ll be able to see all the episodes and learn more about transforming culture at your organization. This episode is a culture partners production. Until next time, keep shaping a positive culture. Thanks for listening.

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